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Advertising

Is a form of marketing communication used to encourage, persuade , or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.

 

1) Television

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.

Some television commercials feature a song that listeners soon relate to the product.

Virtual advertisements may be inserted into regular television programming through computer graphics.

 

2)  Radio



Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online.

 

3) Online

 

 

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing.

 

4) Infomercials 

 

 

An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

 

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Address: 19 El Hegaz St. Off Syria St. El Mohandeseen, Giza, Egypt

Tel. & Fax: +2-02-37617273

Mobile: 011500 14 222 - 011500 15 222

Email: info@imovie-studio.com

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